BRANDING & IP SERVICES

 Your intellectual properties work together to multiply business value by increasing revenue, finding cost efficiencies and reducing risk, and mapping those interactions helps to maximise these effects.

Benaman delivers the best way to measure, manage and invest in brands.

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 The process of identifying IP, understanding it's value and contribution to the business and pricing it according to performance helps business directors to notice areas of improvement, guides investment, and maximise value growth. Brand Licensing necessitates the formal auditing of brand (and IP) ownership and uses its valuation and pricing.

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 Knowledge of the value contribution of these assets and the connecting each of them is essential for appropriate management and investment, which inevitably leads to competitive advantage and further opportunities to build value.
The interplay between different assets depends upon: the quality of the IP and its management; the industry; the country; and the stage of life of the business among other factors.